Meet Britney Higgs, Founder and CEO of HER Campaign
Q: Why did you start Her Campaign? Tell us about what you do!
BH: Several years ago, I found myself overseas in a war-torn region, sitting across from girls recused from human trafficking. I expected to hear stories of relief or hope—but instead one woman looked at me and said, “I wish they had killed me. I have nothing left to give.” Even though these girls were physically “free,” they were still trapped—in trauma, fear, and deep hopelessness.
In that moment I thought “There has to be more for them. This can’t be the end of their story.”
HER Campaign exists to fill that gap between rescue and true freedom, creating safe spaces and long-term restoration programs. Our mission is to walk alongside each woman as she rebuilds her life—through safe housing, holistic aftercare, trauma-informed support, and an unshakable belief in her worth and potential.
We’re not just offering a bed—we’re offering belonging, because every survivor deserves more than survival—she deserves a future.
Q: What is the scale of human trafficking in USA? Can you share stories of people you have helped?
BH: In 2023, Department of Justice reported 7,160 victims of human trafficking. However, experts believe these figures represent only a fraction of the actual number of victims nationwide, as many cases go unreported due to the clandestine nature of the crime and victims' fear of coming forward .
Since founding HER Campaign in 2016, we have had the honor to walk alongside hundreds of courageous survivors of human trafficking. Over the years, we’ve witnessed extraordinary stories of transformation. I think of two brave women who came to us pregnant and with nothing but the hope of a better life. Alongside their healing journey, we had the privilege of helping them through the births of their children and after graduating our aftercare and long-term programs, they returned to HER Campaign for Transitional Living and, ultimately, were hired onto our care team at HER Campaign.
Their stories remind us that rescue is only the beginning. True healing happens in the context of consistent care, community, and the belief that every woman is worthy of a new beginning.
Q: Unusually, you live in the safe houses with your own children and family. What brought you to this decision?
BH: Yes, it’s definitely not the norm—but for us, it’s deeply intentional. My husband and I made the decision early on to live in the safe houses with our children because we believe a large part of healing happens in the context of family.
When survivors walk through our doors, they’re not just entering a program—they’re being welcomed into a home. Many of the women have never experienced safe, healthy family dynamics. We felt called to model something different: a place where restoration is lived out daily, where trust is rebuilt around the dinner table, and where love is consistent and real.
While it hasn’t always been easy, it’s been one of the most beautiful decisions we’ve ever made. Our children have grown up learning what it means to serve others, to show compassion, and to live missionally. And the women—we’ve watched them laugh in our kitchen, hold our babies, cry on our couch, and slowly begin to believe that they are worthy of love and a new future.
Looking ahead, we hope to train and equip other families who feel called to help us create safe, healing-centered homes in communities across the country. What started as a personal calling is growing into a movement—one rooted in relationship, built on trust, and carried forward by people willing to show up and love with their lives.
Q: What do your children think about their mom’s job?
BH: When people ask what my kids think about the work we do, I always smile—because they’ve grown up right in the heart of it.
I recently asked them this exact question. My 12-year-old son said, “I think it’s cool, and I enjoy helping out and getting to meet new people.” My 6-year-old daughter said, “The girls make jokes and sometimes play with me.” It’s beautiful to see how naturally they connect with the women in our care—without judgment, just love.
Our oldest, who’s 14, said “Growing up in a safe house has made me want to help more women who need it.”
This has never just been my calling—it’s something our whole family carries together. Our kids aren’t watching from the sidelines; they’re living it with us. They serve, listen, laugh, and love right alongside us, and that’s one of the things I treasure most about this journey.
Q: What would you say to those who might be dreading Mother’s Day and are separated from their children?
BH: I would say “Please know that my heart is with you. I can’t pretend to fully understand the depth of pain you’re feeling, but I choose to sit with you in that sorrow, to hold space for your grief and let you know you’re not alone.
Last year, I experienced a miscarriage, and while I can’t grasp the unique journey each mother faces, I deeply empathize with the ache of not holding a child in your arms that should be there. That empty space is real.
I also am a firm believer in redemption—whether here or in the life to come. Even in the darkest moments, I hold onto the belief that there is always hope, even when it feels distant. Your pain is seen, your grief is honored. I am with you.
Q: As a women in a leadership position, why do you think in lead roles and what are the challenges?
BH: I believe that women possess unique gifts—empathy, resilience, and intuition—that allow us to lead in ways that prioritize community, healing, and transformation. For me, leadership is all about service—empowering others to step into their own potential. That’s why I’m so passionate about leading at HER Campaign the way we do.
But, like any leader, there are challenges. I sometimes second-guess myself, especially in rooms with other leaders—particularly men. My strength lies in my emotions; they enable me to connect deeply with others and lead with empathy and compassion. However, I’ve also had to navigate situations where my emotions can be perceived as a vulnerability. There are times when I wonder if my approach is being taken seriously, or if I’m seen as too “soft.”
Yet, I’ve learned to embrace my emotional intelligence as a core strength. It’s a vital part of who I am as a leader, and I’ve come to realize that leading with heart is just as powerful as leading with logic. I don’t just want to break barriers for myself, but for every woman who comes after me. That’s how we create lasting change.
Q: What is one word of advice you can offer to young women who want to reach your level of success?
BH: My advice to you—and a reminder to myself is this: hustle can only take you so far, and it often leads to burnout. True success comes when you operate from a place of identity and rest—knowing who you are. It takes grit and determination, but it must come from the source of the Spirit within. That’s what will allow you to succeed from a place of overflow, rather than burnout.
Q: Can you tell our audience one of your most memorable moments of your career?
BH: One of the most memorable moments in my career was when a survivor we had on and off in our programs for years returned to trafficking. She reached out for help, and a team was assembled to support her. When we finally got to her, I sat in the back seat of the car and held her for seven hours as we drove her to safety. That moment, being there for her when she cried out for help, is why we do what we do.
Q: At the start of your career, what do you wish you had known?
BH: I wish I had known just how challenging pioneering would be. Building something from a vision—creating the infrastructure, navigating sacrifices, and enduring the trials—requires so much more than passion. It’s a relentless journey, and staying in it over time is tough. Founding and leading a nonprofit is not for the faint of heart. It’s about holding on through the highs and lows, facing the hard work and complexities that come with creating something bigger than yourself to impact the world.
Q: Which woman inspires you and why?
BH: It’s actually five women who inspire me—my friends Dawn, Maggie, Anmarie, DeAnn, and Taylor. Each of them lives out her unique calling with such grace and strength, and they continually inspire me to embrace and pursue my own. When I think of women I truly admire, they’re the first who come to mind.
They are everyday world changers, right where they’re planted. They may not be on huge stages or in history books (yet), but the way they impact the people around them sends ripples that will echo through eternity.
It’s so important to surround yourself with women who raise the bar on what’s possible—who cheer you on, encourage you, and walk with you through every season of life, both the highs and the lows. There’s no greater gift than having a small circle of friends who truly see you, support you, and stand beside you in everything.
Q: What advice would you give to young women who want to pursue their dream and start a business?
BH: To young women who want to pursue their dream and start a business, my advice is this: don’t be afraid to take that first step, even if it feels intimidating. There’s always going to be fear and uncertainty, but your passion and purpose will carry you through. Be ready for the challenges—they’re real, and they’re tough—but they’re also part of the journey. The key is to stay rooted in who you are, and lean into your strengths, even when they don’t look like the “traditional” business traits. And remember, success isn’t about doing it all yourself. Build a team, find mentors, and surround yourself with people who believe in your vision. It’s a marathon, not a sprint, so take care of yourself along the way and trust that everything you need is already inside you. Most importantly, stay true to your heart—your dream matters, and you are more than capable of making it happen.
Q: What advice would you give to young women who want to succeed in the workplace?
BH: My advice is simple: be unapologetically you. Don’t try to fit into someone else’s mold that doesn’t align with who you are. Your strengths—your compassion, intuition, creativity—are powerful assets, so capitalize on them. Success doesn’t happen overnight, and there will be challenges along the way, but don’t be afraid to fail. Those moments are pure gold because it’s where growth happens. And always remember, collaboration over competition. Connection before correction. Lift each other up. The more we support one another, the more we can create spaces where we all step into our destinies.
Q: After high school, where did you feel your career path would take you?
BH: Definitely not here! Since I was a little girl, I was always told I was a leader and given opportunities to lead. I was a dreamer and truly thought anything was possible—like flying! To this day, I still believe I can fly. ;) After high school, I expected to go to college and start a “normal” career. But life had other plans. After I graduated, I worked at a summer camp where I met my husband, and for the last 17 years, we've been entrepreneurs and pioneers of multiple businesses and organizations together, with the past decade focused solely on HER Campaign.
Q: Can you tell us how you manage your work life balance?
BH: Work-life balance is definitely still a work in progress for me! As a creative, free-spirited visionary, I often struggle with structure and discipline. But I’ve learned that to truly live in harmony and be my authentic self, I need to build some structure and set boundaries on my time. That’s when I can really flow. I also have a high capacity and can juggle a lot at once, which is a blessing—until it’s not! Sometimes I forget to stop or slow down, and I can get ahead of myself without the proper support in place for the vision. It's a constant practice, both for me and for the teams I lead. I’m always refining this balance.
Q: What's your advice for women in male-dominated fields?
BH: My advice is to rest in the knowledge that women are strong, capable leaders. As women, I believe the world is taking notice of our leadership, our design, and our impact. We don’t need to fight for a place at the table—we already belong there. Our leadership brings a unique perspective, and when we show up with confidence, integrity, and vision, we demonstrate the power of what women can achieve. Women are more than capable of leading, and we have the privilege to show the world that we are equal partners, not just in the workplace but in shaping the future.
Thirty-Five Things About Britney Higgs
1. If you could share a meal with any 4 individuals, living or dead, who would they be?
C.S. Lewis, J.R.R. Tolkien, and J.M. Barrie—ideally over tea at The Eagle and Child pub in Oxford, where Lewis and Tolkien used to meet with the Inklings in the 1930s and 40s to discuss their writing. I’d pull up a chair beside them and invite Barrie to join us, imagining the rich conversation about faith, fantasy, and the power of storytelling.
2. What's your favorite family tradition?
Waffles with strawberries on Christmas Eve
3. What celebrity would you like to meet at Starbucks for a cup of coffee?
Ren Gill
4. What’s your favorite thing to do in your free time?
Take walks, spend time with friends, do something creative— paint, draw, play with boho fashion.
5. Who is the most fascinating person you’ve ever met?
My friend Liv. She is the most creative, hippy, spunky, poet, out of this world person I know. She sold everything she owned to live out of a van and love on homeless kids in Venice Beach, CA.
6. What was the last book you really got into?
“Fellowship of the Ring” J.R. Tolkien
7. What’s the most amazing adventure you’ve ever been on?
Motherhood—but I’m also reminded of a quote from Peter Pan: “To live will be an awfully big adventure.” It reflects a spirit of freedom, wonder, and embracing the unknown.
8. Among your friends, what are you best known for?
Exhorter, Dreamer, Joy Bomb
9. Where’s the strangest place you’ve ever been?
Southern Arkansas
10. What’s your favorite international food?
Middle Eastern
11. Who is your favorite author?
C.S. Lewis
12. What’s your favorite app on your phone?
Lightroom (photo editing software)
13. Best and worst flavor ice cream?
Chocolate Chip Cookie Dough | Mint Chocolate
14. What TV shows did you watch when you were a kid?
My favorite movie I’ve watched a hundred times as a kid and shaped a lot of who I am: “Hook”
15. What’s the most spontaneous thing you’ve done?
Received a secure message from a leader of an NGO and promptly boarded a plane to Iraq a few days later to assist them with humanitarian aid efforts.
16. What’s your favorite quote or saying?
The one I say the most, “Oh, for the love.” Favorite Quote: Connection before Correction
17. If you unexpectedly won $10,000, what would you spend it on?
A vintage, baby blue Volkswagen Beetle convertible with white interior.
18. Are you a morning person or a night owl?
Night owl
19. What would your perfect vacation look like?
Sitting in a cabin in the mountains, in front of a fireplace, reading a book with a cup of coffee as my kiddos play in the background.
20. Favorite Dessert?
Homemade Rice Krispy Treats
21. Favorite City?
Nashville
22. Tell me about the best vacation you’ve ever taken.
Disneyland with my mom and daughter for our birthdays.
23. Do you read reviews, or just go with your gut?
Go with my gut
24. What’s your big passion?
Helping others step into their destiny
25. What’s your signature drink?
Medium cold brew with extra half n half and extra soft top
26. What would you sing on Karaoke night?
Heck yes
27. What is your favorite game or sport to watch and play?
Not much into sports, but love watching dancing
28. Have you ever met anyone famous? Who?
Phil and Kay Robertson from Duck Dynasty. Ms. Kay made us crawfish pie at her house.
29. Which of the five senses would you say is your strongest?
Sight
30. If you could go back in time to change one thing, what would it be?
I wouldn’t change anything per se, but I’d go back and tell my 12-year-old self that she’d do amazing things one day—and that she could rest in who she was without fighting for her worth.
31. What were you like in high school?
Free spirited, creative, relational, big dreamer, impulsive
32. What would your perfect Saturday be like?
Sleeping in, snuggling with my littles with a cup of coffee, taking a walk, reading, and having deep conversations.
33. Would you rather cook or order in?
Order in, for sure.
34. What was your favorite subject in school?
English and Communications
35. Cake or pie?
Cake